There’s a goldmine in your backyard.

Your customer base is ready to grow, but if you don’t have a strong expansion playbook, you’re letting all that value stay buried.

This foundations course gives you all the tools and guidance you need to build a robust expansion playbook, so you can start growing today.

Foundations Course

Get access today! For $97, you get lifetime access to the course, which covers:

  • Principles that drive customer expansion and reduce churn

  • How to drive real customer value and measure their results

  • How to identify and act on expansion triggers

  • Templates and Workbooks to help you build your playbooks

Instructor Bio

Hi, I’m Jeff. I help businesses drive revenue
by focusing on their customers’ results.

I’ve spent the past decade studying the customer retention and expansion data of 30+ recurring revenue businesses— ranging from $3m to $2b in annual revenue. I’ve boiled down all my findings into ready-made playbooks that have been used by 500+ business leaders and customer-facing reps to achieve their revenue goals, whether that’s reducing early churn by 60% or seeing an 8x on their expansion deal sizes.

All my research has shown that understanding precisely how your customers measure and achieve results from your product or service is far and away the most crucial key to success.

My purpose is to provide playbooks and materials that help you accomplish just that. These materials are easy to learn and apply, and provide success in minutes, not months.

I am obsessed with making you and your customers successful, and will keep looking for and providing the latest strategies to drive their results.

Need help building CS processes on a larger scale? Want to implement an expansion playbook across an organization?